Search & Performance Marketing Daily
Friday, October 19, 2012
  • Adchemy, Microsoft Find Intent Signals Key For Online Ads

    Microsoft's investment in Adchemy is proving that search intent could become the most important signal in online advertising. The company led a $61 million ... Read the whole story

  • So What Is Content Marketing?

    My feeling is that content marketing is what social was four years, what video was eight years ago when YouTube came in, or display ... Read the whole story

  • Google: Earnings Down, Revs Up, Mobile Is Wild Card

    Google's premature third-quarter earnings release stirred the investment community Thursday by reporting 20% declining profits and sliding advertising prices. Overall, Google reported consolidated revenue ... Read the whole story

  • What the Heck Is Gonna Be Relevant?

    While "it depends" is the stock response to the question "when is the best time to send email?," "deliver more relevant content" is the ... Read the whole story

  • Rocket Fuel Takes U.S. Brands Into Japan Via CCI Deal

    The world recently became smaller for RocketFuel and its U.S. brand clients after the company inked a deal in Japan with cyber communications inc., ... Read the whole story

  • Campus Entertainment's New Research Panel

    Campus Entertainment, a national college engagement agency located in Charlestown, this week announced their new research panel -- "Campus Universe." Campus Entertainment teamed up ... Read the whole story

  • Google's $8 Billion Run Rate In Mobile Revenue For 2012 Uses New Math

    Beneath the surface of yesterday's claim by Google that mobile revenue would hit $8 billion this year is a new and confusing calculus. Google ... Read the whole story