Search & Performance Marketing Daily
Wednesday, October 24, 2012
  • Microsoft To Launch Xbox SmartGlass App, Aims Cross-Platform

    Microsoft turns tablets and smartphones into control systems for music, movies and other content on Xbox 360 with the release this week of SmartGlass. ... Read the whole story

  • Social Marketing Budgets Increase For B2Bs

    Driving awareness and conversions through content remain the top strategy for business-to-business marketers -- but social media has become the most popular, with 87% ... Read the whole story

  • Closely Debuts Tracking App For Small Biz

    Closely is introducing a free, new app for the iPhone and Android handsets called Perch that allows merchants to monitor the social media and ... Read the whole story

  • Study: Some Skepticism About Online Ads, Video Content Important

    An Adobe survey released Wednesday suggests that more than half of respondents use social media and have "liked" content on behalf of their favorite ... Read the whole story

  • Shing: Embrace The Mobile-Dominated World

    As a media currency, ratings are "rubbish." The new currency is "attention." That's according to David Shing, who holds the title of digital prophet ... Read the whole story

  • Forget Social Media Reading List - Keep It Simple

    There are, said Facebook's Helen Min, four dimensions of social marketing: connect, engage, influence and integrate. "Connecting is converting customers into fans because they ... Read the whole story

  • Second Screen, Third Screen, Fourth Screen, More

    It was clear from yesterday''s discussion of second-screen interactivity at OMMA Video on Devices that the creative juices are already flowing among programmers around ... Read the whole story

  • Sharing The Future: Brands And Content

    As brands are increasingly becoming content producers themselves, how long will it be before they start to form more strategic alliances with production talent? Read the whole story