SearchBlog
by Laurie Sullivan, Staff Writer
Microsoft Windows 8 debuted Friday, and Google took the opportunity to move Chrome into the spotlight. The Redmond, Wash. company did well to promote Internet Explorer and Bing in Win … Read the whole story
by Laurie Sullivan
A technology originally designed to help Google DoubleClick and ad servers supply content on a publisher's site can now automate marketing tasks. Machine-to-machine (M2M) … Read the whole story
COMMENTARY
by David Booth
Data is truly the common currency that advertising will use in the years to come, and cultivating a strategy and infrastructure to leverage its … Read the whole story
by Laurie Sullivan
Democrat and Republican character traits and preferences can provide brands with attributes to build audience segments. Research from Tribal Fusion, a digital advertising agency, … Read the whole story
COMMENTARY
by Scott Fitzgerald
If you're a CMO and you can't explain your digital advertising metrics strategy in a paragraph or less, you're in trouble. Read the whole story
by Karl Greenberg
Not surprisingly, Facebook is number one in Impact Media Value, partly because of news around its stock being way overvalued. Apple passed Google to … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new study by Kenshoo, "Global Search Advertising Trends," paid search budgets are significantly higher in 2012 but the effects of seasonality … Read the whole story
by Laurie Sullivan
Some 43% of retailers said they will raise online marketing budgets -- investing in either mobile, social or email marketing channels during the holiday … Read the whole story
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by Mark Walsh
Yahoo confirmed its acquisition of the 10-person team behind mobile recommendation app Stamped. The deal, first reported by Mashable, signals the Web portal's efforts … Read the whole story
COMMENTARY
by editor
How relevant your email are impacts all your metrics, from open rate to conversion, unsubscribes to even deliverability. Make your emails more relevant with … Read the whole story