Search & Performance Marketing Daily
Friday, October 26, 2012
  • Ad Industry Discovering New Uses For M2M Communication

    A technology originally designed to help Google DoubleClick and ad servers supply content on a publisher's site can now automate marketing tasks. Machine-to-machine (M2M) ... Read the whole story

  • Six Ways To Improve The Way You Market

    Data is truly the common currency that advertising will use in the years to come, and cultivating a strategy and infrastructure to leverage its ... Read the whole story

  • Political Affiliation Becomes Ad Targeting Data Point

    Democrat and Republican character traits and preferences can provide brands with attributes to build audience segments. Research from Tribal Fusion, a digital advertising agency, ... Read the whole story

  • Digital Advertising Metrics: 3 Fundamentals For CMOs

    If you're a CMO and you can't explain your digital advertising metrics strategy in a paragraph or less, you're in trouble. Read the whole story

  • General Sentiment: Facebook Tops In Buzz

    Not surprisingly, Facebook is number one in Impact Media Value, partly because of news around its stock being way overvalued. Apple passed Google to ... Read the whole story

  • Paid Search Trends

    According to a new study by Kenshoo, "Global Search Advertising Trends," paid search budgets are significantly higher in 2012 but the effects of seasonality ... Read the whole story

  • Retail To Increase Email, Mobile, Social Marketing Budgets

    Some 43% of retailers said they will raise online marketing budgets -- investing in either mobile, social or email marketing channels during the holiday ... Read the whole story

  • Yahoo Buys Stamped For Mobile Talent

    Yahoo confirmed its acquisition of the 10-person team behind mobile recommendation app Stamped. The deal, first reported by Mashable, signals the Web portal's efforts ... Read the whole story

  • 3 Tips for Using Data to Increase Relevancy

    How relevant your email are impacts all your metrics, from open rate to conversion, unsubscribes to even deliverability. Make your emails more relevant with ... Read the whole story