SearchBlog
by Laurie Sullivan, Staff Writer
Can social networks make consumers spend more money or eat more food? Some believe using Facebook promotes higher self-esteem. When we feel better ourselves, do we follow fewer restrictions? One … Read the whole story
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by Laurie Sullivan
Media buyers and publishers continue to struggle with bot nets, fraudulent clicks and mechanical thieves stealing impressions. RadiumOne execs call it "pixel jacking" -- … Read the whole story
COMMENTARY
by Rob Garner
Real-time marketing is hot. Recently Richard Fouts of Gartner wrote that real-time marketing "disrupts the organization while putting competitors on the defense." But what … Read the whole story
by Mark Walsh
Pivotal Research Group's Brian Wieser points to factors including flat ad spending overall, a slowing shift of ad dollars to digital, and the stronger … Read the whole story
COMMENTARY
by Zephrin Lasker
Improving advertising performance on Facebook has long been an issue for advertisers. Facebook Custom Audience helps brands to deepen engagement with their audience as … Read the whole story
COMMENTARY
by Aydin Acar
Given how discovery has shifted from search to social, brands and marketers must devise a way to build a lasting tie with consumers. Read the whole story
by Gavin O'Malley
Web- and mobile-ready retailers can expect an upbeat holiday shopping season. In line with other estimates, Forrester predicts the coming holidays to generate $68.4 … Read the whole story
COMMENTARY
by Kara Trivunovic, Op-Ed Contributor
Why do any two entities enter into a relationship with one another? Some do it for reciprocity. Some do it to fill a void. … Read the whole story