SearchBlog
A series of recently published and granted patents provide insight into how Google's engineers view predictive modeling. Read the whole story
Omnicom's search group began using Autonomy's Optimost Campaign platform earlier this month to manage parent company Hewlett-Packard's search engine marketing efforts. Read the whole story
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Real-time marketing is hot. Recently Richard Fouts of Gartner wrote that real-time marketing "disrupts the organization while putting competitors on the defense." But what … Read the whole story
Young adults between the ages of 18 and 34, dubbed 'Generation C' are using mobile devices aggressively to shop, make purchases and especially to … Read the whole story
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Back in 2009, Forrester developed a framework called the Social Technographics Ladder. This focused on seven groups primarily based on their activity within social … Read the whole story
Data from Affiliate Window indicates that mobile activity picked up in October with the approach of the holiday shopping season. The share of traffic … Read the whole story
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The health of premium web advertising has been permanently damaged in recent years. It's not dead yet, but the trend seems irreversible. The effects … Read the whole story
While their numbers vary somewhat, due to the inclusion or exclusion of certain channels, like direct marketing, the figures from Kantar, ZenithOptimedia, Nielsen and … Read the whole story
