Some 50% of both smartphone and tablet users have made automotive-related purchases through a mobile app or a Web browser, according to findings released Tuesday. Read the whole story
The term "not provided" found in marketing analysis reports now accounts for nearly 40% of referring traffic data from organic search, up 171% since … Read the whole story
As the old saying goes, when you have a hammer, everything looks like a nail -- and search is one excellent hammer. But the … Read the whole story
Oracle is working to build a social marketing initiative by showing marketers how to integrate social data into corporate business processes. Meg Bear, VP … Read the whole story
I believe there are only a handful of data points across Web analytics that consistently need to be measured and understood. Given how Web … Read the whole story
Thanks to an audacious branded content strategy, Red Bull had the best social video strategy of 2012, according to AOL-owned video network gorival, which … Read the whole story
Is online research valid? Could it be even more valid than other traditional techniques? The answer to that question lies partly in Nate Silver's … Read the whole story
An AdColony, Nielsen study found that consumers exposed to mobile video ads had significantly higher brand awareness, favorability and purchase interest. Read the whole story
The Authors Guild shouldn't be able to bring a class-action against Google for its book digitization project, the company argues in new papers filed … Read the whole story