Google has never been comfortable as a marketing company. The only reason it became a marketing company (or worse, a media company) is because … Read the whole story

In the last few years, video content has become essential for any consumer marketing campaign, and the results are hard to ignore. How can … Read the whole story

Census-based online audience giant Quantcast is continuing to expand and diversify with new audience analytics products aimed at the burgeoning programmatic, "audience-buying" marketplace (a.k.a. … Read the whole story

The U.S. government is increasingly turning to Google for assistance with its investigations. Between January and June of this year, the search giant received … Read the whole story

To the dismay of resistant publishers and marketers, real-time bidding will account for 13% of all U.S. display ad spending this year -- more … Read the whole story

Marketers should combine the attributes of centralized and distributed architectures to achieve optimal performance and ease of maintenance. The key to success is putting … Read the whole story

Digital video ad spending is up 27% over last year, buoyed in part by real-time bidding. That's the finding of online video technology firm … Read the whole story