SearchBlog
by Laurie Sullivan, Staff Writer
Conversions no longer happen from just one device. Several can contribute to the download of the white paper or the sale of jeans. Last weekend I relied on a Wi-Fi … Read the whole story
by Mark Walsh
Cyber Monday sales will rise 18% to $2 billion this year in the U.S. and Europe, with mobile playing a growing role in holiday … Read the whole story
COMMENTARY
by Bryan Urbick
Finding the true ROI of social media is challenging because it throws up a multitude of data points from likes, comments, follows, shares, and … Read the whole story
by Mark Walsh
Brick-and-mortar stores have Black Friday. Online ones have Cyber Monday. What does that leave for mobile? Thanksgiving. E-commerce data from IBM/Coremetrics last year showed … Read the whole story
COMMENTARY
by Roger Katz
Brands are not working hard enough to engage their social media fans on the platform most likely to engage the consumer -- mobile. Read the whole story
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by Mark Walsh
The new IAB guidelines require client-side counting for mobile Web ad impressions to increase consistency with computer-based ad measurement. The goal is to help … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new study by nRelate, conducted by Harris Interactive, Behavior Shift: Getting Content in Front of Consumers study, 76% of consumers click … Read the whole story
by Sarah Mahoney
The survey, conducted for the NRF's Shop.org arm by BIGInsight, also reports that 85% -- a record -- intend to create promotions specifically for … Read the whole story
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by Steve McClellan
Digital marketing agency Ascentium has re-branded itself Smith, following the full integration of e-commerce company Cactus Commerce, which it acquired in September 2011. Read the whole story