Search & Performance Marketing Daily
Monday, November 19, 2012
  • Cyber Monday Sales To Hit $2B

    Cyber Monday sales will rise 18% to $2 billion this year in the U.S. and Europe, with mobile playing a growing role in holiday ... Read the whole story

  • Rethinking Social Media's ROI

    Finding the true ROI of social media is challenging because it throws up a multitude of data points from likes, comments, follows, shares, and ... Read the whole story

  • Mobile Shopping To Double On Thanksgiving

    Brick-and-mortar stores have Black Friday. Online ones have Cyber Monday. What does that leave for mobile? Thanksgiving. E-commerce data from IBM/Coremetrics last year showed ... Read the whole story

  • Are You Failing Your Facebook Fans On Mobile?

    Brands are not working hard enough to engage their social media fans on the platform most likely to engage the consumer -- mobile. Read the whole story

  • IAB Updates Mobile Metrics, Aims For Uniform Standards

    The new IAB guidelines require client-side counting for mobile Web ad impressions to increase consistency with computer-based ad measurement. The goal is to help ... Read the whole story

  • Related Article Links Are Most Important For "More Information"

    According to a new study by nRelate, conducted by Harris Interactive, Behavior Shift: Getting Content in Front of Consumers study, 76% of consumers click ... Read the whole story

  • This Weekend, Online Deals Practically Inevitable

    The survey, conducted for the NRF's arm by BIGInsight, also reports that 85% -- a record -- intend to create promotions specifically for ... Read the whole story

  • Ascentium Rebrands As Smith

    Digital marketing agency Ascentium has re-branded itself Smith, following the full integration of e-commerce company Cactus Commerce, which it acquired in September 2011. Read the whole story