Search & Performance Marketing Daily
Wednesday, November 21, 2012
  • SMBs Increase Adoption Of Marketing Automation Tools

    Small and medium-sized businesses (SMBs) have been slow to adopt process automation marketing tools, but when they do, are 55% more likely to measure ... Read the whole story

  • Outsource Success: Brands Re-Up Content Marketing

    The vast majority -- 79% -- of marketers report shifting into branded content either at a moderate or aggressive pace, according to the latest ... Read the whole story

  • Retailers, Brands Ramp Up Holiday Efforts On Facebook

    Facebook has rolled out initiatives to bolster e-commerce and retail marketing efforts as the holiday season gets underway. The social network also introduced a ... Read the whole story

  • 10 Holiday Marketing Tips For Mobile

    Smart marketers are embracing the 20% of people who are already comfortable making mobile purchases. This is the time to grab hold of programs ... Read the whole story

  • Most Parents Worry Advertisers Glean Info About Teens

    Parental concern about online behavioral tracking of teens seems to have surpassed other Web-related privacy and security concerns, including worries about how teens manage ... Read the whole story

  • Video Ad Exchanges Make The Grade

    Benchmark Capital is a venture capital firm that has had particular success in investing in online marketplaces such as eBay, OpenTable, Yelp, Zillow and ... Read the whole story

  • 10 Tips For Ensuring Black Friday and Cyber Monday Deliverability

    The keys to deliverability success during email's busiest season are leveraging subscriber data in its totality, and understanding the nuances involved in messaging across ... Read the whole story

  • Avid Local Searchers A Powerful Subset

    According to results from a recent National Survey by YP, described in a detailed whitepaper by Dr. Phil Hendrix, Director immr, local search is ... Read the whole story