Search & Performance Marketing Daily
Monday, November 26, 2012
  • U.K. Marketers Rocket Digital Ad Budgets

    U.K. marketers will increase spending by 14% to $8.8 billion for online and mobile campaigns this year, up to nearly $11 billion in 2014, ... Read the whole story

  • Despite Mobile Threat, Rich Media Rises

    Rich media is increasingly threatened by the rise of mobile platforms, and the continued reign of Facebook and its limited ad opportunities. Yet nearly ... Read the whole story

  • Ecommerce Spend Rockets To $1B

    Blurring the lines between "Black Friday" and "Cyber Monday," ecommerce spending on Friday surpassed $1 billion for the first time, per comScore. For the ... Read the whole story

  • Google Draws Support In Battle Over Book Digitization

    Google is gaining friends in its 7-year-old copyright battle with the Authors Guild. The Web companies Yahoo, Pinterest and Electronic Arts last week notified ... Read the whole story

  • Navigating The Nuances Of Customer Segmentation And Searcher Personas

    Deliberate audience segmentation is a crucial prerequisite to success in search. But what about personas? They're kinda, sorta the same thing, right? Though personas ... Read the whole story

  • SEO Basics - Making Sure Your Site Is Ready For Year-End

    Hope everyone had a great Turkey Day! Now that you've all recovered from your tryptophan turkey comas, I hope you're all geared up and ... Read the whole story