SearchBlog
Intent. Marketers know every search engine query relates to intent. Intent to make a purchase, intent to travel from point A to point B, and intent to research information to … Read the whole story
U.K. marketers will increase spending by 14% to $8.8 billion for online and mobile campaigns this year, up to nearly $11 billion in 2014, … Read the whole story
Rich media is increasingly threatened by the rise of mobile platforms, and the continued reign of Facebook and its limited ad opportunities. Yet nearly … Read the whole story
Blurring the lines between "Black Friday" and "Cyber Monday," ecommerce spending on Friday surpassed $1 billion for the first time, per comScore. For the … Read the whole story
Google is gaining friends in its 7-year-old copyright battle with the Authors Guild. The Web companies Yahoo, Pinterest and Electronic Arts last week notified … Read the whole story
- COMMENTARY
Deliberate audience segmentation is a crucial prerequisite to success in search. But what about personas? They're kinda, sorta the same thing, right? Though personas … Read the whole story
- COMMENTARY
Hope everyone had a great Turkey Day! Now that you've all recovered from your tryptophan turkey comas, I hope you're all geared up and … Read the whole story
