SearchBlog
by Laurie Sullivan, Staff Writer
What's the annual salary of search engine optimization marketers and will the need to optimize content, both new and co-created with consumers, based on behavior change educational requirements for
specialists? … Read the whole story
by Laurie Sullivan
Digitas plans to leverage Skyword's content marketing platform, which helps brands publish content. It offers The SkywordPlatform as part of its recently announced BrandLIVE, … Read the whole story
by Laurie Sullivan
Search marketers spent 307% more of their budgets on smartphone ads and 231% on tablets to date in Q4 2012, compared with the prior … Read the whole story
by Mark Walsh
comScore has unveiled a beta version of its cross-platform measurement system offering consolidated audience metrics across Web sites, apps and video content. The rollout … Read the whole story
by Wendy Davis
A group that aims to set standards to implement a do-not-track mechanism has tapped privacy expert Peter Swire to forge a consensus between privacy … Read the whole story
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by Steve Smith
Device use and multi-screen behaviors are not easily predicted merely by demographics. Situation, income and even marital status have an impact on when, where … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Google's doing an experiment. Eight times a day, randomly, 150 people get an alert from their smartphone and Google asks them this question, " … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
In her first public interview since taking on Yahoo, Mayer presses the case for her portal being a natural for mobile. But what place … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
eXelate, which provides insights about online purchase intent, household demographics and behavioral trends, will publish data outlining several audience and market segments from online … Read the whole story
COMMENTARY
by Edward Montes
As I have followed the RTB and programmatic trade media, I find it generally consumed (when not discussing fund-raising) with discussion about the impact … Read the whole story