What's the annual salary of search engine optimization marketers and will the need to optimize content, both new and co-created with consumers, based on behavior change educational requirements for specialists? … Read the whole story
Digitas plans to leverage Skyword's content marketing platform, which helps brands publish content. It offers The SkywordPlatform as part of its recently announced BrandLIVE, … Read the whole story
Search marketers spent 307% more of their budgets on smartphone ads and 231% on tablets to date in Q4 2012, compared with the prior … Read the whole story
comScore has unveiled a beta version of its cross-platform measurement system offering consolidated audience metrics across Web sites, apps and video content. The rollout … Read the whole story
A group that aims to set standards to implement a do-not-track mechanism has tapped privacy expert Peter Swire to forge a consensus between privacy … Read the whole story
Device use and multi-screen behaviors are not easily predicted merely by demographics. Situation, income and even marital status have an impact on when, where … Read the whole story
Google's doing an experiment. Eight times a day, randomly, 150 people get an alert from their smartphone and Google asks them this question, " … Read the whole story
In her first public interview since taking on Yahoo, Mayer presses the case for her portal being a natural for mobile. But what place … Read the whole story
eXelate, which provides insights about online purchase intent, household demographics and behavioral trends, will publish data outlining several audience and market segments from online … Read the whole story
As I have followed the RTB and programmatic trade media, I find it generally consumed (when not discussing fund-raising) with discussion about the impact … Read the whole story