Search & Performance Marketing Daily
Friday, November 30, 2012
  • AudienceScience Rejiggers Business Model, Closes Ad Network Biz

    AudienceScience shut down its ad network, laid off 33 employees and reassigned others to positions focusing on the company's advertising platform business to better … Read the whole story

  • Mobile Along The Path To Purchase: An Unrealized Opportunity For Marketers

    The purchase path is not linear. Mobile is one of the most effective ways for a brand to be accessible to the consumer when … Read the whole story

  • 55+ Use Tablets As Multitasking Tool

    While smartphones gave new meaning to the word "multitask," 76% of single consumers use a tablet to get more information about a product or … Read the whole story

  • Mobile Product Videos More than Double; Best Practices for Product Videos

    Mobile views of product videos rose 150% on Black Friday and 164% on Cyber Monday compared to the year before, according to just-released data … Read the whole story

  • IAB Advises Publishers To Monitor Tags

    Tags on Web sites can provide marketing benefits but also pose privacy risks, the Interactive Advertising Bureau said in a draft guide to best … Read the whole story