In his new book "Search & Social," iCrossing VP of Strategy Rob Garner discusses the marriage of social and search and why real-time content marketing will become imperative. Content marketing … Read the whole story
AudienceScience shut down its ad network, laid off 33 employees and reassigned others to positions focusing on the company's advertising platform business to better … Read the whole story
The purchase path is not linear. Mobile is one of the most effective ways for a brand to be accessible to the consumer when … Read the whole story
While smartphones gave new meaning to the word "multitask," 76% of single consumers use a tablet to get more information about a product or … Read the whole story
Mobile views of product videos rose 150% on Black Friday and 164% on Cyber Monday compared to the year before, according to just-released data … Read the whole story
Tags on Web sites can provide marketing benefits but also pose privacy risks, the Interactive Advertising Bureau said in a draft guide to best … Read the whole story