Alternative screens allowing consumers to search and find information will become more prevalent in 2013. Screens at gas pumps and in the grocery store checkout line are two examples of … Read the whole story
Interpublic Group's Magna Global media unit has lowered its forecast for the global advertising economy, partly as a result of the slower-than-expected recovery by … Read the whole story
Mobile has generated buzz lately as a rapidly growing tool for holiday shopping, but a recent report says most consumers don't want to receive … Read the whole story
The rise in online shopping influenced Google to acquire the Waterloo, Ontario startup BufferBox, which provides a network of physical, not virtual, parcel pickup … Read the whole story
Aggregate Knowledge, a so-called "data management platform" or DMP that helps advertisers and publishers target relevant display ads at online consumers, this morning unveiled … Read the whole story
Top forecasters said Monday they expect modest ad-spending growth over the next few years. Global ad spending will pick up a little steam in … Read the whole story
Mobile marketers now have one less problem to worry about, thanks to a new ruling by the Federal Communications Commission. The FCC said on … Read the whole story
WPP CEO Martin Sorrell told UBS conference attendees that WPP "could have another record year this year" with revenue growth of 5% and pre-tax … Read the whole story
"We kept looking at data that showed the majority of batteries were purchased in these emergency/semi-emergency situations. We're always looking for ways to make … Read the whole story
Shortly after relaunching its Android app market as Google Play, Google saw substantial growth in downloads and a narrowing of the app gap between … Read the whole story
After sitting on the sidelines for, well, a decade, Time Inc. is betting big on video by launching a digital video unit. Time Inc. … Read the whole story
In-image advertising is a fascinating emerging format that targets one of the digital media consumer's great guilty pleasures - rifling through piles of slideshows. Read the whole story
It's about time colleagues and clients realize they could have avoided numerous mistakes if they had only taken the time to look at the … Read the whole story