SearchBlog
by Laurie Sullivan, Staff Writer
Kenshoo and Shoutlet have inked a partnership that integrates paid, owned and earned media. The offering through Kenshoo Social allows marketers to optimize social media campaigns. It also supports
cross-channel … Read the whole story
by Laurie Sullivan
Digital agency 360i will release guidelines Tuesday that offer up a road map to guide companies in need of a chief data scientist or … Read the whole story
COMMENTARY
by Ryan DeShazer
My column on customer segmentation and searcher personas last week left me with a few lingering thoughts to explore. I began that piece with … Read the whole story
by Erik Sass
OneSpot is launching a new service that uses native advertising to drive traffic to branded content in various formats, including blogs, white papers, YouTube … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Shortly after relaunching its Android app market as Google Play, Google saw substantial growth in downloads and a narrowing of the app gap between … Read the whole story
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by Joe Mandese
Adelphic Mobile, a start-up founded by former key players of Quattro and Apple's iAd that is trying to develop a powerful and easy-to-use platform … Read the whole story
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by Joe Mandese
Austin-based independent T3 has named Greg Pomaro senior vice president-executive media director of its San Francisco office. Pomaro joins from Interpublic, where he was … Read the whole story
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by Gavin O'Malley
Consumers now spend a full 30% of their mobile time on social media networks, according to new data from Nielsen and NM Incite. Read the whole story
COMMENTARY
by Chad White
The email marketing holiday season is constantly evolving. Every year there are things that surprise me, as well as things that, thankfully, don't. Here … Read the whole story
COMMENTARY
by Neil Mody
When it comes to building brand and audience, publishers have worn marketing hats for a while. Today marketers must become publishers too, and engage … Read the whole story