SearchBlog
by Laurie Sullivan, Staff Writer
CMO Evan Greene of The Recording Academy, the producer of the Grammy Awards, knows how TV and video continue to change search engine marketing. Although he's preparing for tonight's Grammy … Read the whole story
by Laurie Sullivan
Ad agency Dentsu, Recruit Holdings, and their joint venture Blogwatcher have inked a deal with Qualcomm Labs to license Gimbal. The new technology supports … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Ad targeting, improving return on investment and centralizing data remain the top three reasons marketers use a data management platform (DMP), according to findings … Read the whole story
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by Gavin O'Malley
AOL's Advertising.com unit late Tuesday announced the acquisition of ad-targeting and retargeting specialist Buysight. Terms of the deal were not disclosed, but Buysight -- … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Someday on mobile devices we will imagine ourselves out of the search box and results scroll -- the format we have been using for … Read the whole story
by Joe Mandese
Bob Barocci, the Madison Avenue vet who has overseen the ad industry's Advertising Research Foundation during one of the most tumultuous periods impacting media … Read the whole story
COMMENTARY
by Alex Rahaman
Using advanced tracking and optimization technology, mobile advertisers can avoid consumers who click by mistake and focus on those who click with a purpose. Read the whole story
by Gavin O'Malley
During the first 32 days of the official holiday season, online shoppers spent $21.4 billion, according to the latest comScore data. That represented a … Read the whole story
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by Aaron Baar
More consumers than ever are switching the companies they buy products or services from (particularly if those products or services are wireless phone, Internet … Read the whole story