CMO Evan Greene of The Recording Academy, the producer of the Grammy Awards, knows how TV and video continue to change search engine marketing. Although he's preparing for tonight's Grammy … Read the whole story
Ad agency Dentsu, Recruit Holdings, and their joint venture Blogwatcher have inked a deal with Qualcomm Labs to license Gimbal. The new technology supports … Read the whole story
Ad targeting, improving return on investment and centralizing data remain the top three reasons marketers use a data management platform (DMP), according to findings … Read the whole story
AOL's Advertising.com unit late Tuesday announced the acquisition of ad-targeting and retargeting specialist Buysight. Terms of the deal were not disclosed, but Buysight -- … Read the whole story
Someday on mobile devices we will imagine ourselves out of the search box and results scroll -- the format we have been using for … Read the whole story
Bob Barocci, the Madison Avenue vet who has overseen the ad industry's Advertising Research Foundation during one of the most tumultuous periods impacting media … Read the whole story
Using advanced tracking and optimization technology, mobile advertisers can avoid consumers who click by mistake and focus on those who click with a purpose. Read the whole story
During the first 32 days of the official holiday season, online shoppers spent $21.4 billion, according to the latest comScore data. That represented a … Read the whole story
More consumers than ever are switching the companies they buy products or services from (particularly if those products or services are wireless phone, Internet … Read the whole story