by Laurie Sullivan
Content producers and search marketers will need to have a better understanding of science and math in 2013, or risk failed campaigns. Datapop's white … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Too many raw statistics overwhelm marketers -- but not enough means lost opportunities. Research firm IDC estimates the digital universe will account for 40 … Read the whole story
by Laurie Sullivan
Automation continues to move deeper into Twitter's ad platform, taking it closer to offering services similar to Google and Bing. Marketers on Twitter can … Read the whole story
by Aaron Baar
"[Smartphones] have really become shopping tools. It's the way to find information, prices and locations," Norty Cohen, founder and CEO of Moosylvania, tells "Marketing … Read the whole story
COMMENTARY
by Chris Sukornyk
There is a buzz afoot about the rise of programmatic media buying, or real-time bidding (RTB), but what is often overlooked is the broader … Read the whole story
by Wendy Davis
Social networking technology firm Gigya is launching a new privacy seal of approval for Web companies that people use to register and sign in … Read the whole story
by Gavin O'Malley
Capping off a busy year for the Advertising.com Group, AOL's property just named Allie Savarino Kline as its first chief marketing officer. Read the whole story
by Mark Walsh
When it comes to the rise of two-screen viewing, much of the discussion has focused on tablets as the second screen. But a new … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Taking less than sophisticated data, integrating into sophisticated systems, and turning it into granular targeting is big data, according to Mark Jeffery. The senior … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
why Paul Revere is famous and William Dawes isn't Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Mark Jeffery's;comparison between Paul Revere and William Dawes rides exemplifies the idea of social networks. Most people heard of Revere's, but few know Dawes' … Read the whole story
COMMENTARY
by Stephanie Miller
Why do we not spend money surveying our email subscribers? Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
sometimes smartphones are actually used to place calls Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
CMOs have a difficult time. CEOs want CMOs to show them the value of what they do, according to Mark Jeffery, senior lecturer of … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
agencies are getting multisciplinary Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
A hilarious deconstruction of a Land's End catologue Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
a pithy summary of media shifts, and the persistence of old media Read the whole story