SearchBlog
The keyword term "corporate social responsibility" might seem foreign to some, but the sentiment reflects an eco-friendly and philanthropic-minded business culture. That's how Russ Mann, Covario founder and CEO, would … Read the whole story
Content producers and search marketers will need to have a better understanding of science and math in 2013, or risk failed campaigns. Datapop's white … Read the whole story
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Too many raw statistics overwhelm marketers -- but not enough means lost opportunities. Research firm IDC estimates the digital universe will account for 40 … Read the whole story
Automation continues to move deeper into Twitter's ad platform, taking it closer to offering services similar to Google and Bing. Marketers on Twitter can … Read the whole story
"[Smartphones] have really become shopping tools. It's the way to find information, prices and locations," Norty Cohen, founder and CEO of Moosylvania, tells "Marketing … Read the whole story
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There is a buzz afoot about the rise of programmatic media buying, or real-time bidding (RTB), but what is often overlooked is the broader … Read the whole story
Social networking technology firm Gigya is launching a new privacy seal of approval for Web companies that people use to register and sign in … Read the whole story
Capping off a busy year for the Advertising.com Group, AOL's property just named Allie Savarino Kline as its first chief marketing officer. Read the whole story
When it comes to the rise of two-screen viewing, much of the discussion has focused on tablets as the second screen. But a new … Read the whole story
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Taking less than sophisticated data, integrating into sophisticated systems, and turning it into granular targeting is big data, according to Mark Jeffery. The senior … Read the whole story
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why Paul Revere is famous and William Dawes isn't Read the whole story
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Mark Jeffery's;comparison between Paul Revere and William Dawes rides exemplifies the idea of social networks. Most people heard of Revere's, but few know Dawes' … Read the whole story
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Why do we not spend money surveying our email subscribers? Read the whole story
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sometimes smartphones are actually used to place calls Read the whole story
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CMOs have a difficult time. CEOs want CMOs to show them the value of what they do, according to Mark Jeffery, senior lecturer of … Read the whole story
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agencies are getting multisciplinary Read the whole story
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A hilarious deconstruction of a Land's End catologue Read the whole story
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a pithy summary of media shifts, and the persistence of old media Read the whole story
