Agencies and marketing companies have begun to hire managing editors to support content strategies. It's about owning the media, rather than aggregating it. In fact, at the MediaPost Search Insider … Read the whole story
comScore has created an unduplicated multiplatform measurement system that combines data from four screens to solve the biggest issue in supporting measurement across silos. Read the whole story
Without a doubt, the most frequently asked question in email marketing today is "How do we address the growing number of subscribers who are … Read the whole story
Consumers are turning to search engines in record numbers this holiday season, according to RichRelevance. One of every five shopping sessions (20%), on average, … Read the whole story
According to xAd, mobile-local advertising, and Telmetrics, call measurement, their Mobile Path-to-Purchase Study shows a 51% conversion rate in the Automotive category of buyers … Read the whole story
Adam Epstein, president and COO at adMarketplace, defines search as capturing user intent. At the MediaPost Search Insider Summit panel titled New Surface Areas … Read the whole story
Of those that are being noticed, very few are making a good impression. According to Tapjoy's study, only 17% of consumers found current in-app … Read the whole story
Too many raw statistics overwhelm marketers -- but not enough means lost opportunities. Research firm IDC estimates the digital universe will account for 40 … Read the whole story
Day 2 of the MediaPost Search Insider Summit got started with a bit of a punch during comScore Eli Goodman's opening keynote.. "Everyone sucks … Read the whole story
Almost all agencies obsessively promote how different they are from other shops in efforts to retain clients and win new business. But a new … Read the whole story
Consumer engagement with localization features in rich media ad units spiked massively in the most recent quarter, according to Celtra's survey of 170 campaigns. Read the whole story
Retail isn't just about transactions, but also relationships. Conversion rates for repeat buyers are higher, compared with first-time customers, according to Michael Griffin, Adluncet … Read the whole story
Interesting dynamics at the Search Insider Summit between moderator Duane Forrester, Sr. Product Manager, Bing, and panelist Jon Venverloh, Head of Platforms, Google Shopping, … Read the whole story
With the number of people reading emails on mobile devices increasing every month, responsive design that reformats emails for optimized viewing on different devices … Read the whole story