SearchBlog
by Laurie Sullivan, Staff Writer
If a site visitor isn't a regular customer, who are they and how do they fit in? Heather Dougherty, research director at Hitwise, told marketers at the MediaPost Search Insider … Read the whole story
by Laurie Sullivan
Spending on mobile search ads in the U.S. will jump 55% to $3.6 billion next year, of which Google will take 92.4% share, according … Read the whole story
COMMENTARY
by Ryan DeShazer
It's hard to take search marketing seriously these days. So I won't try. Instead, I'll offer light-hearted thoughts on some of the biggest challenges … Read the whole story
by Laurie Sullivan
Consumers prefer tablets for searching and browsing, but not buying. Frustration in the user interface accounts for closed browsers and unfinished conversions, according to … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Our fingers aren't "fat." But the mobile ads have been too dumb (or deliberately oblivious) to know we didn't want to click them. Google … Read the whole story
by Wayne Friedman
Nielsen and Twitter are creating a social media TV rating service -- all to capture TV-related content activity to trend rapidly growing second-screen activity. … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
By marrying Polk's data for predicting auto buying intent at a granular level with publishers' first-party relationships with their users, Collider Media is trying … Read the whole story
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by Erik Sass
The Gay Ad Network is introducing new audience targeting features to its online ad network which allow advertisers to reach gay and lesbian consumers … Read the whole story