SearchBlog
by Laurie Sullivan, Staff Writer
Facebook continues to build out its list of partners supporting its ad exchange. Simpli.fi will become one of the next to announce its agreement. It will bring 3,000 campaigns to … Read the whole story
by Laurie Sullivan
The Internet Corporation for Assigned Names and Numbers (ICANN) held a lottery in Los Angeles this week to decide on which of the proposed … Read the whole story
by Laurie Sullivan
Purging the old and locking in the new, Google this week sold the Motorola Home's TV business to Arris Group for $2.35 billion in … Read the whole story
by Gavin O'Malley
Continuing to break records, domestic online ad revenues reached $9.26 billion in the third quarter of the year, according to the Interactive Advertising Bureau … Read the whole story
-
by Gavin O'Malley
The Interactive Advertising Bureau, along with Radar Research, have outlined three major categories of engagement, which they suggest can be the basis of a … Read the whole story
by Wendy Davis
The Federal Trade Commission has expanded children's privacy rules by prohibiting online ad networks from using anonymous cookies to collect data from visitors to … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
My daughter, who is in her senior year of high school, recently wrote an essay on Marshall McLuhan. She asked me to give my … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Internet and mobile data will drive ad targeting for Verizon Wireless, though many brand marketers aren't ready to tackle the mounds of data generated … Read the whole story
COMMENTARY
by David Goetzl
ABC researcher Pat Liguori was taken aback recently when she checked out an assisted living facility for a relative and discovered what residents can … Read the whole story
COMMENTARY
by Kara Trivunovic, Op-Ed Contributor
"Relevance" used to be the biggest catchphrase in email marketing, followed closely by "it depends," which is a favorite among email strategists (especially Andrew … Read the whole story