SearchBlog
by Laurie Sullivan, Staff Writer
Highly satisfied shoppers are far more likely to return to a Web site, recommend it and remain loyal to the brand. On average, a one-point change in Web site satisfaction … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Anyone who knows me knows I love strategy. I have railed incessantly about our overreliance on tactical execution and our overlooking of the strategy … Read the whole story
COMMENTARY
by Neil Klar
In order to succeed, advertisers must blend the two sides of the industry. With a multitude of ads screaming for our attention, only the … Read the whole story
COMMENTARY
by Anthony Iacovone
We have already witnessed how RTB is an ideal platform for brands to target mobile shoppers, but the heady statistics we are delivering for … Read the whole story