Search & Performance Marketing Daily
Thursday, December 27, 2012
  • Will Big Data Replace Strategic Thinking?

    Anyone who knows me knows I love strategy. I have railed incessantly about our overreliance on tactical execution and our overlooking of the strategy … Read the whole story

  • Has Advertising Lost Its Creativity?

    In order to succeed, advertisers must blend the two sides of the industry. With a multitude of ads screaming for our attention, only the … Read the whole story

  • Holiday Learning: What Do Mobile Advertisers Want?

    We have already witnessed how RTB is an ideal platform for brands to target mobile shoppers, but the heady statistics we are delivering for … Read the whole story