Search & Performance Marketing Daily
Thursday, December 27, 2012
  • Will Big Data Replace Strategic Thinking?

    Anyone who knows me knows I love strategy. I have railed incessantly about our overreliance on tactical execution and our overlooking of the strategy ... Read the whole story

  • Has Advertising Lost Its Creativity?

    In order to succeed, advertisers must blend the two sides of the industry. With a multitude of ads screaming for our attention, only the ... Read the whole story

  • Holiday Learning: What Do Mobile Advertisers Want?

    We have already witnessed how RTB is an ideal platform for brands to target mobile shoppers, but the heady statistics we are delivering for ... Read the whole story