Thursday, December 27, 2012
SearchBlog
Highly satisfied shoppers are far more likely to return to a Web site, recommend it and remain loyal to the brand. On average, a one-point change in Web site satisfaction … Read the whole story
- COMMENTARY
Anyone who knows me knows I love strategy. I have railed incessantly about our overreliance on tactical execution and our overlooking of the strategy … Read the whole story
- COMMENTARY
In order to succeed, advertisers must blend the two sides of the industry. With a multitude of ads screaming for our attention, only the … Read the whole story
- COMMENTARY
We have already witnessed how RTB is an ideal platform for brands to target mobile shoppers, but the heady statistics we are delivering for … Read the whole story
