Technology that makes it possible to capture intent across search engines has moved into Facebook. Some estimate that the features provide a lower cost compared with paid-search ads running on … Read the whole story
National brands that don't build effective local mobile ad campaigns will miss a major opportunity to connect with consumers in their neighborhood, Mike Boland, … Read the whole story
The trend toward "showrooming" -- the bane of brick-and-mortar retailers -- didn't increase last year, while more people did research online and bought in … Read the whole story
Google launched a digital coupon service Friday called Zavers that allows retail stores and brands to reward loyal customers with coupons. The service could … Read the whole story
The Internet service provider Wide Open West has scored a significant victory in long-running litigation, stemming from its partnership with defunct behavioral targeting company … Read the whole story