SearchBlog
by Laurie Sullivan, Staff Writer
Labor constraints, or lack of qualified search marketers who can analyze data, could derail search engine marketing campaigns both for optimization and paid search. Findings reveal that 56% of
companies … Read the whole story
by Laurie Sullivan
Marketers increased ad budgets during the holidays and saw higher returns on investments, but it's not clear whether that trend will continue. Brian Wieser, … Read the whole story
by Gavin O'Malley
A broad swath of marketing executives expects interactive advertising to continue its strong growth. Digital advertising is predicted to grow by 10% to 15% … Read the whole story
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by Steve McClellan
A new global survey from Havas Worldwide has found that a plurality of respondents (35%) believe that the single greatest societal change agent is … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
Two years ago, I published the 10 lessons I've learned about online video in my five years of heading my company. Today, in my … Read the whole story
COMMENTARY
by Joe Salesky
Is location the shortest route to relevance? Can concise and compelling ad creative responding to a wider range of user behaviors and triggers get … Read the whole story
COMMENTARY
by Glen Hartman
As we enter 2013 and technologies and communications channels continue to evolve, it is imperative that brands embrace the new demands of today's empowered … Read the whole story