SearchBlog
Labor constraints, or lack of qualified search marketers who can analyze data, could derail search engine marketing campaigns both for optimization and paid search. Findings reveal that 56% of companies … Read the whole story
Marketers increased ad budgets during the holidays and saw higher returns on investments, but it's not clear whether that trend will continue. Brian Wieser, … Read the whole story
A broad swath of marketing executives expects interactive advertising to continue its strong growth. Digital advertising is predicted to grow by 10% to 15% … Read the whole story
A new global survey from Havas Worldwide has found that a plurality of respondents (35%) believe that the single greatest societal change agent is … Read the whole story
- COMMENTARY
Two years ago, I published the 10 lessons I've learned about online video in my five years of heading my company. Today, in my … Read the whole story
- COMMENTARY
Is location the shortest route to relevance? Can concise and compelling ad creative responding to a wider range of user behaviors and triggers get … Read the whole story
- COMMENTARY
As we enter 2013 and technologies and communications channels continue to evolve, it is imperative that brands embrace the new demands of today's empowered … Read the whole story
