SearchBlog
by Laurie Sullivan, Staff Writer
Fragmentation continues to complicate search marketing campaigns as an onslaught of new mobile gadgets makes audience segmentation and bidding for specific operating systems and device types more
important. adMarketplace changed … Read the whole story
by Laurie Sullivan
Some 57% of marketers agree that data drives higher conversion rates, and 34% said it provides insights into customer behavior -- but most don't … Read the whole story
COMMENTARY
by Ryan DeShazer
I spent a good chunk of this past weekend thinking about SEO, and specifically the data that SEOs rely on to quantify success and … Read the whole story
by Laurie Sullivan
Search engine advertising continues to show healthy growth as spending in Q4 2012 grew 11% year-on-year (YoY), impressions grew 11%, and total clicks grew … Read the whole story
COMMENTARY
by Heather Kraus
The most exciting change brought about by Universal Analytics is the inclusion of more data. While a vast trove of data can be overwhelming … Read the whole story
by Mark Walsh
The rollout of Facebook's Graph Search opens up a new avenue for businesses and brands to gain exposure beyond tools like the news feed, … Read the whole story
COMMENTARY
by Joe Mandese
Week Two of RTM Daily, and I have yet another new "R" to throw into the mix. It stands for "responsive." As in responsive … Read the whole story
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by Gavin O'Malley
With a renewed focus on recommendation and personalization, as well as integration across users' social graph, video search engine blinkx just relaunched its flagship … Read the whole story
COMMENTARY
by Max Kalehoff
Last week Facebook announced a new beta product called "Graph Search," which CEO Mark Zuckerberg positioned as a "pillar" alongside Timeline and News Feed. … Read the whole story
COMMENTARY
by Steve Cooke
How Simplyhealth delivered a great social media engagement campaign. Read the whole story
COMMENTARY
by Marc Purtell
Talk of Facebook's Graph Search being a "Google killer" seems premature, but it will impact online marketing, particularly within search and SEO. Brand marketers … Read the whole story