SearchBlog
by Laurie Sullivan, Staff Writer
Google held a hackathon for Google TV and YouTube last weekend in Los Angeles to find innovative developers. The company has stepped up a search for new hires, mentioning multiple … Read the whole story
by Laurie Sullivan
Marketers need to better communicate how revenue acquisitions goals and results contribute to companies' revenue growth. Although marketers are aware that search contributes to … Read the whole story
by Gavin O'Malley
The app-driven mobile Web is presenting new opportunities and challenges for food brands. Indeed, 55% of IAB survey respondents say they have at least … Read the whole story
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by Mark Walsh
The Mobile Marketing Association and the Interactive Advertising Bureau have teamed up to introduce a set of mobile ad creative guidelines, aimed at simplifying … Read the whole story
COMMENTARY
by Lauren Kade
Managing your AdWords campaigns can be a daunting task, and many nonprofits just don't have the resources to outsource the day-to-day campaign management. Totally … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
'Relevance' can be so tightly and literally defined that marketers can eliminate an important activity every consumer craves: discovery. Macy's is thinking hard about … Read the whole story