SearchBlog
by Laurie Sullivan, Staff Writer
Google released three new AdWords measurement reporting tools for video Wednesday, which makes me wonder how soon until the engine brings video to text and product listing ads (PLAs). Read the whole story
by Laurie Sullivan
Stipple released a Facebook feature Wednesday that allows brands to attach image tags in photos aimed at driving engagement and purchases through content in … Read the whole story
by Mark Walsh
A pair of Yahoo and AOL veterans have launched a mobile start-up aimed at making enterprise apps as appealing and user-friendly as consumer apps. … Read the whole story
by Laurie Sullivan
Super Bowl advertisers will see a 20% rise in Web traffic to their sites for seven days following Sunday, while mobile video views will … Read the whole story
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by Laurie Sullivan
A special interest group formed by the standards body NFC Forum now supports the retail industry through a little embedded chip in phones that … Read the whole story
COMMENTARY
by Skip Brand
In my world, we think a lot about reaching affluent audiences with targeted rich media. Of course, rich media isn't the only way to … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Psychologist Carla Ison didn't like what she saw when she conducted vanity searches on Google and Yahoo. Both search engines apparently returned ads and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Wednesday OpenX Software will announce a partnership with device recognition platform company AdTruth to improve on its mobile ad inventory sold through OpenX Market, … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
It's been a few years since I officially brought sexy back to search, but I'm proud to proclaim that SEM is hotter than ever. … Read the whole story