SearchBlog
by Laurie Sullivan, Staff Writer
Before worldwide mobile advertising revenue, including search, can reach Gartner's estimated $24.5 billion in 2016 -- up from $11.4 billion in 2013 -- the industry needs to revamp cost structures, … Read the whole story
by Laurie Sullivan
Mobile platform providers have begun to figure out how small, local businesses can benefit from digital marketing. edo interactive, a tech startup combining discounts … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
We humans hate loss. In fact, we seem to value losing something about twice as high as gaining something. For example, imagine I gave … Read the whole story
by Gavin O'Malley
In an effort to bolster brands' confidence in the effectiveness of online video advertising, Adap.tv says it can now independently verify the viewability of … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Wednesday OpenX Software will announce a partnership with device recognition platform company AdTruth to improve on its mobile ad inventory sold through OpenX Market, … Read the whole story
by Laurie Sullivan
The advertising industry should brace for more acquisitions similar to those seen in 2012, according to John Kaiser, managing director at investment firm DeSilva … Read the whole story
COMMENTARY
by Michael Shehan
Digital video publishers are confronted constantly with new questions of how to best monetize their content, and more specifically, of how to handle their … Read the whole story
by Mark Walsh
Facebook continued its comeback Thursday, reporting revenue growth of 40% in the fourth quarter on strong gains in mobile advertising. The strong earnings report … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Here's an interesting form of real-time media: Real-time resumes. It's called TweetsResume, created by IT Resume Service. The tool puts an RSS feed into … Read the whole story
by Wendy Davis
Google and PointRoll are asking a federal judge to dismiss a lawsuit alleging that it bypassed Safari's privacy settings in order to set cookies … Read the whole story
COMMENTARY
by Kara Trivunovic, Op-Ed Contributor
My great uncle is 91 years old. He recently moved into assisted living (he needs a little more help these days then the family … Read the whole story
by Karlene Lukovitz
This spot and all of the ads tell the "story behind the silver of Philadelphia Cream Cheese," emphasizing/illustrating five standards that differentiate the brand: … Read the whole story