SearchBlog
Before worldwide mobile advertising revenue, including search, can reach Gartner's estimated $24.5 billion in 2016 -- up from $11.4 billion in 2013 -- the industry needs to revamp cost structures, … Read the whole story
Mobile platform providers have begun to figure out how small, local businesses can benefit from digital marketing. edo interactive, a tech startup combining discounts … Read the whole story
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We humans hate loss. In fact, we seem to value losing something about twice as high as gaining something. For example, imagine I gave … Read the whole story
In an effort to bolster brands' confidence in the effectiveness of online video advertising, Adap.tv says it can now independently verify the viewability of … Read the whole story
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Wednesday OpenX Software will announce a partnership with device recognition platform company AdTruth to improve on its mobile ad inventory sold through OpenX Market, … Read the whole story
The advertising industry should brace for more acquisitions similar to those seen in 2012, according to John Kaiser, managing director at investment firm DeSilva … Read the whole story
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Digital video publishers are confronted constantly with new questions of how to best monetize their content, and more specifically, of how to handle their … Read the whole story
Facebook continued its comeback Thursday, reporting revenue growth of 40% in the fourth quarter on strong gains in mobile advertising. The strong earnings report … Read the whole story
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Here's an interesting form of real-time media: Real-time resumes. It's called TweetsResume, created by IT Resume Service. The tool puts an RSS feed into … Read the whole story
Google and PointRoll are asking a federal judge to dismiss a lawsuit alleging that it bypassed Safari's privacy settings in order to set cookies … Read the whole story
COMMENTARYMy great uncle is 91 years old. He recently moved into assisted living (he needs a little more help these days then the family … Read the whole story
This spot and all of the ads tell the "story behind the silver of Philadelphia Cream Cheese," emphasizing/illustrating five standards that differentiate the brand: … Read the whole story
