SearchBlog
by Laurie Sullivan, Staff Writer
Once again football time comes to America. Never mind getting together with friends and family to enjoy the game -- marketers just want to think about data. The great American … Read the whole story
by Laurie Sullivan
Scoring the value of the Super Bowl XLVII these days comes down to advertising and searches, rather than scrimmages and touchdowns. Experian created a … Read the whole story
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by Joe Mandese
A digital media company -- Google -- ranks as the highest in terms of Madison Avenue's overall brand perception for the first time in … Read the whole story
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by Thom Forbes
With a clear nod to the wallets of domestic beer guzzlers, the U.S. Department of Justice said yesterday that it would sue to block … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
In order to grow up, mobile advertising needs to distinguish smartphone from tablets. Moods, modes and the necessary messaging on each platform are quite … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Earlier this week, GSI Commerce announced a partnership with Ensighten, a real-time "tag management" systems provider. The question is, what exactly is a real-time … Read the whole story