SearchBlog
by Laurie Sullivan, Staff Writer
When asked how Yahoo would compete in the tech industry without a mobile strategy, operating system, and Internet browser, incoming Yahoo CEO Marissa Mayer told employees the company will partner, … Read the whole story
by Joe Mandese
The Wall Street equity gods giveth and they taketh away. This morning, they did both, boosting the outlook -- and rating -- for one … Read the whole story
COMMENTARY
by Rob Garner
One key way innovation occurs is when we translate or synthesize prior common knowledge into something new. Common knowledge is based on the past. … Read the whole story
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by Laurie Sullivan
Google has made changes to the way marketers create, bid and target paid-search desktop and mobile ads. On Wednesday, the company released Enhanced Campaigns, … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
According to PEW, 27% of us are looking to wean ourselves off the Facebook habit. This is not particularly surprising. While Facebook can be … Read the whole story
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by Laurie Sullivan
Supporting the rise of mobile marketing and the decline of browser cookies, Yahoo Japan inked a deal with AdTruth to tap an alternative type … Read the whole story
COMMENTARY
by Roger Barnette
Wednesday's announcement from Google promises to make a real impact on advertisers. These changes will undoubtedly meet Google's primary goal of increasing the adoption … Read the whole story
by Mark Walsh
Yelp reported its fourth-quarter revenue climbed 65% on local advertising growth buoyed by increased mobile usage. The company this year would continue to broaden … Read the whole story
by Mark Walsh
NPD Group has released a new mobile study that finds leading companies like Facebook, Google and Pandora altering their business models as more people … Read the whole story
COMMENTARY
by Matthew Gonnering
Your brand has a story, and it's nearly impossible to tell that story without some form of digital media. Here are five ways you … Read the whole story