Marketers supporting the online ad industry -- including search -- will see an increasing number of IPOs this year, starting with Marin Software, which revealed Wednesday that it had filed … Read the whole story
One out of every five visits to ecommerce Web sites now comes from either a tablet or smartphone, signaling that attribution paths and technology … Read the whole story
Smartphones and tablets now drive one out of every three minutes spent with digital media. As the e-commerce and m-commerce channel shifts accelerate, companies … Read the whole story
Last week I forecast that Facebook would become irrelevant. Some of you disagreed. Thank you, SI readers. As you so often do, you challenged … Read the whole story
Marketers would do well to ramp up investment in mobile this year, as the consumer shift from the PC to portable devices requires a … Read the whole story
Fraud and ad collision continue to plague the online advertising industry. More than 20% of the ads being placed through publishers directly and through … Read the whole story
Yahoo and American Express have been sued by two entrepreneurs for allegedly stealing their idea for an online travel business. Tyler Strateman and Samuel … Read the whole story