SearchBlog
by Laurie Sullivan, Staff Writer
Some 46% of marketers participating in the 2013 MarketingSherpa Marketing Analytics Benchmark Report occasionally gain insight from data their company collects. And while another 37% routinely gain
insight, 6% rarely … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
If nothing else, a privacy dust-up this week about Google Play shows that companies should never take it for granted that people will just … Read the whole story
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by Joe Mandese
Kelly Jones, senior research manager at Microsoft Advertising, said Microsoft has broken down consumer mobile usage into two distinct patterns. Read the whole story
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by Steve McClellan
The world's richer economies, including the U.S. and the UK, can expect a decade or more of low growth. In the U.S., economic growth … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A few tweaks in the headline of an ad can make a difference in conversions for Facebook, paid search, and any ad where limited character counts … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The ways that people consume and share digital content are dramatically different than a few years ago. This shift and the rapid adoption of … Read the whole story