SearchBlog
by Laurie Sullivan, Staff Writer
In a world where consumers jump from one screen to another, search marketers will need to learn how to optimize and support campaigns that consumers view on multiple devices. Some … Read the whole story
by Laurie Sullivan
Google Product Listing Ads served on Google Shopping and in search query listings are no longer free in the UK, several European countries, Brazil … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Optify recently released its 2012 B2B marketing Benchmark Report. While reading the executive summary, two apparently conflicting points jumped out at me: "Google is … Read the whole story
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by Laurie Sullivan
Many marketers have become the primary buyer of new technology for their company -- even enterprise systems -- but don't necessarily factor in the … Read the whole story
by Mark Walsh
Euclid offers a system that allows brick-and-mortar retailers to track consumers' shopping habits via their smartphones. The aim is to give physical retailers access … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The new Google Glass trailer demonstrates the project's shift in emphasis from AR to sharing and personal media making. And, oh, yeah, starting to … Read the whole story
by Gavin O'Malley
Smartphones and tablets are on track to capture nearly one in five online travel dollars by 2014. U.S. mobile leisure/unmanaged business travel bookings are … Read the whole story
by Wendy Davis
A Yahoo user is asking a federal appellate court to reinstate his lawsuit, alleging that the company violated the privacy of email users by … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
This much is a given: We're all seeing more online video ads in the programming we watch digitally. But how much more, and where … Read the whole story
COMMENTARY
by Loren McDonald, Op-Ed Contributor
During a recent discussion at an email marketing conference on next-generation best practices for list-building, the conversation turned to a tactic that interrupts a … Read the whole story
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by Laurie Sullivan
Paul Rogers gives us tips on five attribution black holes. He starts with online marketing activity supporting offline sales, and moves through paid search … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Peter Da Vanzo cites Mark Jeffrey, who delivered the keynote of the MediaPost December Search Insider Summit, when he talks about the post Google … Read the whole story