Search & Performance Marketing Daily
Friday, February 22, 2013
  • AdWords Enhances Campaigns: Teams Coupons, Search Ads

    Google has released a feature combining search advertising on AdWords with coupons and discount offers. Originally in beta, marketers expect a full rollout by … Read the whole story

  • Wearable Tech Devices Optimize Content

    Apple has a new patent claim for a wearable video device designed like a wristwatch. With wearable devices waiting in the wings, marketers need … Read the whole story

  • Wisconsin Court: Search Marketers Can Use Rivals' Names To Trigger Ads

    A law firm didn't violate Wisconsin's privacy law by using the names of rivals to trigger paid-search ads, a state appellate court ruled. Read the whole story

  • FBX Drives Lower CPMs, Web Retargeting More Clicks

    Since formally launching in September, Facebook Exchange, the real-time bidding platform has attracted 1,300 advertisers and is now processing over 1 billion impressions per … Read the whole story

  • Lawmaker Questions Google's App Store Policies

    Google Wallet's privacy policy states that the company shares information necessary to process transactions. But many people didn't realize until recently that the company's … Read the whole story

  • Fewer Firms Use Mobile Marketing

    The consumer shift from desktop PC to mobile devices is underway, but the marketing efforts of most high-tech companies are not following suit. A … Read the whole story

  • YouTube Opposes Actress' Bid To Remove 'Muslims' Film

    The video-sharing service YouTube argues in new court papers that it has a free-speech right to continue to display the controversial "Innocence of Muslims" … Read the whole story

  • Tips On Marketing A Mobile App

    With hundreds of thousands of possibilities, how do you grab the attention of consumers on smartphones and get them to use your brand's mobile app … Read the whole story

  • Tips On Remarketing, Retargeting

    Brian Rauschenbach and Nora Park share their tips for remarketing success to help turn Web site visits into conversions. Aside from getting the items … Read the whole story

  • Next Era Of Data-Driven Search Marketing

    Peter Da Vanzo cites Mark Jeffrey, who delivered the keynote of the MediaPost December Search Insider Summit, when he talks about the post Google … Read the whole story