SearchBlog
by Laurie Sullivan, Staff Writer
Some 83% of search marketers will focus more time on content to drive search performance in 2013, according to research released Wednesday. The data points to a need for strategies … Read the whole story
by Laurie Sullivan
In an attempt to stop data theft, Lotame has designed a feature in Crowd Control, its data management platform, to protect against unauthorized third-party … Read the whole story
by Laurie Sullivan
Attempting to build on a lead-generation business nine years in the making, ReachLocal will roll out three products this year supporting local online commerce, … Read the whole story
by Tanya Gazdik
Airlines can improve their conversion from clicks by as much as 25% by better matching landing pages to different types of trip profiles, according … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Jon Schepke tells us how brands and local marketers with multiple locations can capitalize on Facebook Graph Search. He takes us through tips on … Read the whole story
COMMENTARY
by Jason Hoch
Broadcast networks and programs cannot simply put out one-way programming anymore and expect success. Programming has become one element of an aligned, multichannel, multiplatform … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
Indeed, fellow search geeks, it's not a matter of if your attribution model is broken, but how badly it's broken. There simply is no … Read the whole story
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by Gavin O'Malley
The Interactive Advertising Bureau has unveiled five new ad units, which it believes have the potential to accelerate interactive video ad buys, while expanding … Read the whole story