No matter how much Google improves search and the tools used by marketers, one analyst points to limits for long-term growth and revenue from paid-search ads. He bases the data … Read the whole story
The latest new hire at Motorola Mobility signals a switch in direction for the Google mobile division. Former Apple exec and venture capitalist Guy … Read the whole story
It's interesting how everyday assignments can sometimes challenge core conventional wisdom. I was speaking with a new client recently about very broad digital marketing … Read the whole story
In a branding deal expected to run at least until June, Ask.com and the television show Extra will work together, where the hosts use … Read the whole story
Kevin Lee tells us that when bidding for tablet clicks combined with desktop and laptop clicks in Google Enhanced Campaigns, many advertisers will see … Read the whole story
Facebook on Thursday announced its acquisition of Microsoft's Atlas advertising platform to enhance its ad-serving capability and help marketers better track the value of … Read the whole story
Content marketing strategies are important to becoming more efficient and relevant to Web site visitors. Brian Jensen gives us information on 10 free tools … Read the whole story
The head of the Senate Commerce Committee has reintroduced a bill that would prohibit online companies and app developers from collecting "personal information" from … Read the whole story
Reset daily budgets, establish goals, update to-do lists, test, experiment, and research to find the ad group that is performing best. These are some … Read the whole story
Need to change your brunch reservation last minute? Find out if the auto shop you pass every day can change your tire? What about … Read the whole story