SearchBlog
by Laurie Sullivan, Staff Writer
Sometimes trends don't ultimately amount to much, but keeping one eye on the future helps marketers support paid-search campaigns and optimization strategies on engines and Web sites. A list published … Read the whole story
by Laurie Sullivan
The cost for clicks when it comes to targeting and retargeting words runs the gamut. The cost per click delivered through search engine marketing … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Rand Fishkin analyzes the relationship between user experience and search engine optimization. He attempts to dispel the negative myths about how the two interact … Read the whole story
by Mark Walsh
Google.com was by far the top-ranked mobile site for the week ending Feb. 23 with a 17.3% share of the U.S. audience. Plus, Google-owned … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
I'm beginning to wonder whether Google's idea to integrate social signals into search query rankings will backfire. Search term analysis has always allowed brands … Read the whole story
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by Wayne Friedman
A survey of top marketers says "accountability" is again their top concern. The ANA will continue to push for accountability through its measurement efforts: … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Thinking about designing an app for smartphones and other mobile devices? Mobile users will download around 14 billion tablet apps to help them search … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
Are teens spending less time on Facebook? Likely. Ultimately, the problem with being the latest shiny toy in techland is that eventually a shinier … Read the whole story