SearchBlog
by Laurie Sullivan, Staff Writer
How would government define marketing vs. advertising vs. branding to apply taxes? Last week we began hearing about two states drafting bills that would require a tax on services such … Read the whole story
by Laurie Sullivan
Mobile will generate one-quarter of retail sales by 2014, and the apps from which consumers make purchases will generate multi-terabytes of real-time data. But … Read the whole story
COMMENTARY
by Roger Barnette
As search marketers, we focus a ton of money and brainpower testing and optimizing our media to make sure we drive the best results. … Read the whole story
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by Erik Sass
Media General has launched a new marketing and advertising service called Advanced Digital Solutions, the media company announced Monday, allowing advertising clients to target … Read the whole story
COMMENTARY
by Ryan DeShazer
You can call it business diversification. You can call it being prudent. Whatever you call it, Facebook's announced acquisition of the Atlas digital advertising … Read the whole story
by Karl Greenberg
Accountability -- reliable ROI -- is the number one concern in this year's Association of National Advertisers Top Concerns Survey, whose results were garnered … Read the whole story
COMMENTARY
by David Karel
How can marketers reach their target audience at every stage of the buying process? Most marketers would benefit from looking at the buyer's journey … Read the whole story
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by Mark Walsh
When Yahoo CEO Marissa Mayer in September offered employees the smartphone of their choice, BlackBerry wasn't among the options. Now, Yahoo is dissing the … Read the whole story
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by Steve Smith
Amazon enters the mobile ad game by issuing an API that developers can use to pull ads into their apps on Kindle Fire as … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Content continues to be a major part of Google's "aggressive crusade" to purge search engine results pages of low-value spam that is ranking high … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Bill Slawski tells us about the Google patent granted by the United States Patent and Trademark Office for a system that detects hidden elements in … Read the whole story
COMMENTARY
by Josh Dreller, Op-Ed Contributor
Big Data is more than just a physical presence on a server. It requires a change in thinking, as comScore chief Gian Fulgoni hammered … Read the whole story