How would government define marketing vs. advertising vs. branding to apply taxes? Last week we began hearing about two states drafting bills that would require a tax on services such … Read the whole story
Mobile will generate one-quarter of retail sales by 2014, and the apps from which consumers make purchases will generate multi-terabytes of real-time data. But … Read the whole story
As search marketers, we focus a ton of money and brainpower testing and optimizing our media to make sure we drive the best results. … Read the whole story
Media General has launched a new marketing and advertising service called Advanced Digital Solutions, the media company announced Monday, allowing advertising clients to target … Read the whole story
You can call it business diversification. You can call it being prudent. Whatever you call it, Facebook's announced acquisition of the Atlas digital advertising … Read the whole story
Accountability -- reliable ROI -- is the number one concern in this year's Association of National Advertisers Top Concerns Survey, whose results were garnered … Read the whole story
How can marketers reach their target audience at every stage of the buying process? Most marketers would benefit from looking at the buyer's journey … Read the whole story
When Yahoo CEO Marissa Mayer in September offered employees the smartphone of their choice, BlackBerry wasn't among the options. Now, Yahoo is dissing the … Read the whole story
Amazon enters the mobile ad game by issuing an API that developers can use to pull ads into their apps on Kindle Fire as … Read the whole story
Content continues to be a major part of Google's "aggressive crusade" to purge search engine results pages of low-value spam that is ranking high … Read the whole story
Bill Slawski tells us about the Google patent granted by the United States Patent and Trademark Office for a system that detects hidden elements in … Read the whole story
Big Data is more than just a physical presence on a server. It requires a change in thinking, as comScore chief Gian Fulgoni hammered … Read the whole story