SearchBlog
by Laurie Sullivan, Staff Writer
A scorecard released Wednesday gives Android and Google Maps each an A+, while Google Offers slumps with a C, but the gem in this infographic shows how each makes money. … Read the whole story
by Laurie Sullivan
Facebook's heavy-footed entrance into the advertising space after agreeing to acquire Atlas from Microsoft has caused confusion about its intentions and future in ad … Read the whole story
COMMENTARY
by David Karel
How can marketers reach their target audience at every stage of the buying process? Most marketers would benefit from looking at the buyer's journey … Read the whole story
by Joe Mandese
In what is likely the most accurate accounting ever of the U.S. media-buying marketplace, a new, more realistic and somewhat surprising picture of ad … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Jennifer Van Iderstyne tells us how to find the value in lower search volumes. She reminds us that search volume is relative. "If your … Read the whole story
by Laurie Sullivan
Some 51% of ad agencies have seen an increase in demand for dynamic rich media ads, while another 20% expect to see more interest … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Touchstorm is in the business of selling informational videos for advertisers. Its new how-to guide about buying online videos cleverly sells that idea by … Read the whole story
by Wendy Davis
Two pay-per-click marketers have asked a federal appellate court to allow them to proceed with a class-action lawsuit against the social networking service. The … Read the whole story
COMMENTARY
by Mike May
Why is it OK for brands with graphically modern, visually arresting, personality-forward sites to confirm an email subscription using a simple text email with … Read the whole story
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by Mark Walsh
New guidelines governing measurement of ads within mobile applications were issued today by the Interactive Advertising Bureau, the Mobile Marketing Association, and the Media … Read the whole story
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by Gavin O'Malley
Forget influencers, social sharers, or brand obsessives. News organizations desperate to court online readers should focus their energies on "reward-seekers." Read the whole story