SearchBlog
A scorecard released Wednesday gives Android and Google Maps each an A+, while Google Offers slumps with a C, but the gem in this infographic shows how each makes money. … Read the whole story
Facebook's heavy-footed entrance into the advertising space after agreeing to acquire Atlas from Microsoft has caused confusion about its intentions and future in ad … Read the whole story
- COMMENTARY
How can marketers reach their target audience at every stage of the buying process? Most marketers would benefit from looking at the buyer's journey … Read the whole story
In what is likely the most accurate accounting ever of the U.S. media-buying marketplace, a new, more realistic and somewhat surprising picture of ad … Read the whole story
- COMMENTARY
Jennifer Van Iderstyne tells us how to find the value in lower search volumes. She reminds us that search volume is relative. "If your … Read the whole story
Some 51% of ad agencies have seen an increase in demand for dynamic rich media ads, while another 20% expect to see more interest … Read the whole story
- COMMENTARY
Touchstorm is in the business of selling informational videos for advertisers. Its new how-to guide about buying online videos cleverly sells that idea by … Read the whole story
Two pay-per-click marketers have asked a federal appellate court to allow them to proceed with a class-action lawsuit against the social networking service. The … Read the whole story
- COMMENTARY
Why is it OK for brands with graphically modern, visually arresting, personality-forward sites to confirm an email subscription using a simple text email with … Read the whole story
New guidelines governing measurement of ads within mobile applications were issued today by the Interactive Advertising Bureau, the Mobile Marketing Association, and the Media … Read the whole story
Forget influencers, social sharers, or brand obsessives. News organizations desperate to court online readers should focus their energies on "reward-seekers." Read the whole story
