SearchBlog
by Laurie Sullivan, Staff Writer
Marin Software CEO Chris Lien will take the company public on the New York Stock Exchange Friday by ringing the opening bell. The San Francisco-based company will become the latest … Read the whole story
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by Mark Walsh
Yahoo has acquired recommendation startup Jybe, founded in 2011 by three former Yahoo employees. The company's stated mission was to help people find things … Read the whole story
COMMENTARY
by Robin Simkins
As a rule, any brand should have its messaging in order, including reactive ones in the event of a digital snafu. Using a basic … Read the whole story
by Laurie Sullivan
The Interactive Advertising Bureau released specifications to support digital ad impressions through viewable measurements and move the industry into the next phase of ad … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The network security and optimization firm Blue Coat developed a data-driven strategy that begins with lead capture through to marketing and sales, but the … Read the whole story
by Mark Walsh
Facebook on Tuesday announced a new tool that allows marketers to reach audiences with characteristics that are similar to existing customers they are already … Read the whole story
by Wendy Davis
Facebook is asking an appeals court to uphold a ruling against two pay-per-click marketers -- Fox Test Prep and Steven Price -- that operate … Read the whole story
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by Joe Mandese
While TV will remain advertising's No. 1 medium, digital -- principally online display and search -- will account for one-fifth of all ad spending … Read the whole story
by Aaron Baar
If there's any doubt that the balance of power has shifted to consumers (from brands), consider this: more than half of U.S. adults said … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The Chameleon Botnet discovered in February cost advertisers $6.2 million monthly, targeting more than 202 Web sites, and accounting for about 9 billion of … Read the whole story
COMMENTARY
by Jordan Cohen
If you ask the email marketing industry's founding fathers about video in email, they'll hark back to a time in the late '90s when … Read the whole story
COMMENTARY
by Niklas Bakos
NFC marketing offers a new paradigm in experiencing media, as it cuts through the need to take multiple steps to experience online content. When … Read the whole story