Marin Software CEO Chris Lien will take the company public on the New York Stock Exchange Friday by ringing the opening bell. The San Francisco-based company will become the latest … Read the whole story
Yahoo has acquired recommendation startup Jybe, founded in 2011 by three former Yahoo employees. The company's stated mission was to help people find things … Read the whole story
As a rule, any brand should have its messaging in order, including reactive ones in the event of a digital snafu. Using a basic … Read the whole story
The Interactive Advertising Bureau released specifications to support digital ad impressions through viewable measurements and move the industry into the next phase of ad … Read the whole story
The network security and optimization firm Blue Coat developed a data-driven strategy that begins with lead capture through to marketing and sales, but the … Read the whole story
Facebook on Tuesday announced a new tool that allows marketers to reach audiences with characteristics that are similar to existing customers they are already … Read the whole story
Facebook is asking an appeals court to uphold a ruling against two pay-per-click marketers -- Fox Test Prep and Steven Price -- that operate … Read the whole story
While TV will remain advertising's No. 1 medium, digital -- principally online display and search -- will account for one-fifth of all ad spending … Read the whole story
If there's any doubt that the balance of power has shifted to consumers (from brands), consider this: more than half of U.S. adults said … Read the whole story
The Chameleon Botnet discovered in February cost advertisers $6.2 million monthly, targeting more than 202 Web sites, and accounting for about 9 billion of … Read the whole story
If you ask the email marketing industry's founding fathers about video in email, they'll hark back to a time in the late '90s when … Read the whole story
NFC marketing offers a new paradigm in experiencing media, as it cuts through the need to take multiple steps to experience online content. When … Read the whole story