Search & Performance Marketing Daily
Thursday, March 21, 2013
  • Multiple Devices Fragment Brand, Consumer Relationships

    A change in consumer behavior continues to fragment the advertising industry, challenging brands, agencies, content marketers and application developers to capture consumers' attention. While ... Read the whole story

  • Apps Outpacing Browsers On Smartphones 7:2

    U.S. consumers now spend 1 in every 10 discretionary dollars online -- about $190 billion overall in 2012, but it turns out that those ... Read the whole story

  • How Small Steps Led Build.com To Large Gains

    Adam Sutton tells about a strategy from Build.com to personalize the shopping experience for each visitor. He takes us through five processes, such as ... Read the whole story

  • Digital Promotions Spending To Hit $36.1B This Year

    Local business spending on digital promotions will grow 12% to $36.1 billion this year, as companies ramp up coupons and discounts. That total is ... Read the whole story

  • What I Learned In 5 Days Of Technology, Innovation and Inspiration: It's All About People

    SXSW Interactive is all about people. It is, of course, a forum for the latest and greatest groundbreaking approaches in creativity and innovation - ... Read the whole story

  • Chameleon Botnet Taking Millions From Brands

    The Chameleon Botnet discovered in February cost advertisers $6.2 million monthly, targeting more than 202 Web sites, and accounting for about 9 billion of ... Read the whole story